***
Ad copywriters spend our lives chained in the Word Mines, digging for gold.
That nugget for our latest idiot client, a lottery?
"Something VIRAL!" Fool’s gold.
Jerry and I hunkered down in a sweaty bodega, bought a mittful of scratch tickets, and started panning for inspiration.
“Scratch Bazingas!…” tried Jerry.
“You buying more?” asked the hopeful clerk.
“Scratchmania!”
Jerry muttered, “It’s better than working.”
“... not bad!”
Three anvil icons appeared under my thumbnail. A million dollars?
“HOLY SHIT!”
“No profanity,” sighed Jerry.
I hugged him, kissed the clerk. “SEE YA SUCKERS!”
I hightailed out.
Jerry lit up: “That’s it!”